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how to collect email address

The power of collecting an email address is amazing. As I mentioned in a prior article, you can expect between 1 and 10 percent of visitors to make a purchase on their initial visit to your website (conversion rate) and between 10 and 33 percent to give you their email address (signup rate). Often visitors weren’t intending to buy any product but were after more information on your subject. Studies show it often takes 7 communications before a customer will buy a product. Believe me, after selling websites, it’s very rare to get a ‘yes’ on the first visit. Websites can be quite complex so maybe it’s not the best example but people just need more information and confidence before they’re ready to buy.

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We need to offer the customer an awesome product that they simply can’t say no to for them to give us their email. Often people have no intention of handing out their  email address but a careful planned report or mini-course that is instantly delivered to them is often incentive enough for them to build that bridge.

The method of collecting email addresses is called an autoresponder. That is,  a database that stores names and email addresses and can send out pre-programmed email addresses to recipients. These can be customised and sent instantly, 1 day, 5 days and anywhere up to 10 years after the initial email was collected. Very powerful and effective. Third party autoresponders that sit on a separate server are the most effective and you can generate your own signup form to place on your website.

You can also send an email to your database at any time. Let’s look at an example of the power of an email database. Let’s say you attract 200 visitors each day (easily possible) and have a signup rate of 15%, so that’s 30 email addresses a day, and after a year you have 10 950. If you mailout a promotion for a course you have created that costs and just 3% of your list signs up (quite reasonable), that’s an income of 864.50 just from one mailout. This profit is realised over a few days and a great example of the power of a distribution list and a value-adding product. So make sure you ask for that email address. Our goal is to add value for our customers so we need to work out what information will be useful to them and make it available. The easiest way to do that is via email.

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Buy the song on iTunes: bit.ly Read Me: So this week marks a year that I’ve been writing songs and putting them on the internet for people to hear. This video is to celebrate all the fantastic friends and fans I’ve made within that time. I didn’t expect to get so many people sending in audio and video. I tried to use as much as I could. I couldn’t use everything I got, though, and I’m sorry. I really want to say a big thank you to everyone who contributed. It made me so happy to get clips of everyone singing and clapping in my email. I wanted to post a list of all the usernames of people that participated but there were just so many I couldn’t even keep track. If you see yourself, let us know in the comments please! Special thanks to youtubers Jason Morris ( youtube.com ) for playing the drums and Raven Zoe (www.youtube.com for playing guitar and singing harmonies after the bridge. I wish I could have done it in higher quality but YouTube has been really fussy about uploads lately. YouTube also unsync’d the audio a little bit. It sucks, but there’s nothing I can do about it. Sorry. Thank you everyone. Catch our live show this Sunday night 8 PM US EST at mikelombardomusic.com Peace and Love MiLo twitter.com

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